Startup Pitch Deck Template - PowerPoint

Coming up with great SEO Proposal Templates & Sales Pitch Decks isn’t an easy task. It demands considerable time and effort to put one together.


SEO Proposals/Sales Pitch Decks must capture the needs of your prospects and address their pain points in a clear and cohesive manner.


To help you with this onerous task, we scoured the web and found the best SEO Proposal Templates & Sales Pitch Decks that you can use to convert more clients. We have compiled the list of the Top 10 SEO Proposal Templates we could find online and linked to all of them out here. At the end of this post, you’ll also find a summary outlining the best points that you can take from each of the suggested templates to possibly come up with a unique proposal of your own.

So go ahead and take inspiration from any of these 10 SEO Proposal Templates/Pitch Decks.

SEO Monitor’s SEO Proposal Template

Portent’s Sample SEO Proposal Template

#1 - PandaDoc SEO Proposal Template


This Proposal includes beneficial info for potential clients to help them realize the importance of proper SEO.


This is an easy-to-edit template, with a sidebar that lists all the options. You can edit and customize the template, as well as add images, videos, and pricing tables.
You also have the option of adding a different theme to the template - to go with your SEO firm’s branding.
In addition to this SEO proposal, PandaDoc provides quality templates for contracts, quotes, and other business documents. They offer a complete solution for all your document needs.
The only drawback is that this is not a free service. You will need to choose from one of three pricing plans. You can get started with a 14-day free trial, though.
After the trial ends, you’ll need to choose between Professional, Business, and Enterprise plans.
The Professional plan allows you to use up to 5 templates. For unlimited templates, you’ll need to opt for either the Business plan or the Enterprise plan. All three plans allow you to create unlimited documents.
Overall, the PandaDoc SEO proposal is well-structured and easy to edit. You can customize it to meet your needs and should be able to attract clients with this proposal.


Edit & customize this template
Add images, videos, pricing tables, and more
Apply a document theme that fits your branding
Send it out, track opens and views
Sign and get it signed by your recipients


Introduction
What is Search Engine Optimization?
What You Need to Know About SEO Auditing Your Website
Crawling and Indexing
Ranking
Accelerated Mobile Performance and Mobile Optimization

Analysis and Strategy
Implementation Timeline

Deliverables
Testimonials
Pricing Estimates
Terms Payment
Warranty
Termination
Agreement

Click here to view the PandaDoc SEO Proposal Template Back to Top

#2 - Proposable SEO Proposal Template

The Proposable SEO proposal template is another custom template with a sleek, professional look.

You’ll definitely be able to grab the attention of potential clients with this proposal - and it includes the options to deliver the proposal electronically via a web link.
You can easily edit any section of the template and use your own images.
The content of the proposal lays out some of the main benefits of working with an SEO firm.
It also includes a pricing table and details of an SEO agreement.
Proposable also offers other document templates. But, they require users to create an account and choose a payment plan, after a 14-day free trial. Though the prices are similar to PandaDoc, unlike PandaDoc, Proposable offers unlimited proposals with any of their plans.
Proposable does a good job of offering a variety of templates, with reasonable pricing plans. Some of their templates are a little plain-looking, but you don’t always want to be too flashy.
If you want a simple template that you can quickly edit and send, Proposable is a good choice.


Edit and customize this template with your info
Deliver it to recipients with a private web link
Track all recipient views and activity in real-time
Easily communicate with your prospect inside the proposal
Get it signed and accepted with built in e-Signatures

Cover Page Introduction
SEO PROGRAM

Proposed timeline
SEO Objectives
Unique Selling Points
SEO Deliverables
On-site SEO Technique
Reporting


Search Engine Optimization (SEO) Service Agreement
Representations and Warranties
Definitions
Deliverables

In addition, Proposable recommends the addition of the following items to your SEO proposal:

Website Audit Report
Competitive Analysis Report
Keyword Research Report
Website Optimization
On-page optimization
Link Building
Link Bait/Viral Content Development
Social Media Optimization
SEO Analysis
SEO Training

Click here to view the Proposable SEO Proposal Template Back to Top

#3 - WEBRIS SEO Proposal Template

This proposal has step-by-step details on why we include what we include.

The main advantage of this template is that you don’t have to pay to use it. But, you’ll need to download the template and edit it on your computer. This site doesn’t have an editable template that you can edit in your web browser and immediately send to your potential clients.
You essentially have access to an informative blog post with a template that you can copy and make into your own proposal.
The creator has made the proposal as a Microsoft PowerPoint presentation. They feel that this does a better job of creating a clean design that should appeal to clients. But, you may be restricting your target audience by using a PowerPoint document for your proposal as not many would be keen on using a PowerPoint proposal.
The costing is not included but we assume it is to be included by you on what you charge.


Download the ppt template
Edit and customize this template with your info
Send it over Email to your client


Cover page
Executive Summary
Campaign Goals Rank in Organic Search
Increase Website Traffic
Increase Website Engagement
Build Domain Equity
Increase Brand Awareness
Increase Leads


Custom Analytics Implementation
Keyword Analysis
SEO Technical Audit + Optimization
Content Optimization / Site Structure
Local Optimization
Link Building
YouTube SEO / Video Marketing
Authority Property SEO
Monthly Reports

1. Google Analytics
2. Google Webmaster Tools
3. Monthly Reporting

Why Mobile Optimization?
Designed Custom

Why Paid Search?
Custom Campaigns, Landing Pages

What Ranks a Site?
Technical Audit
Keyword Analysis
Keyword Optimization
Content Consulting
Social Media + Forum Engagements
Thinking Outside of Your Website
Link Building Strategy

Results
Proposed Time Frame (Estimate)

Click here to view the Webris’s SEO Proposal Template Back to Top

#4 - Bidsketch SEO Proposal Template

Bidsketch is another paid service that gives access to professional-looking proposal templates. In addition to SEO proposals, you can create web design and freelance proposals.


If you don’t want to sign up, you could download the proposal document folder through email and edit the section.
Bidsketch claims that you can turn 18% more of your leads into clients with these templates. Looking at their samples, this could be true. The templates have a clean design.
When you finish creating your proposal, you can view and export the document as a PDF. You can even edit your own custom HTML and CSS. You have complete control over the final look of the proposal.
Bidsketch also allows you to host the documents in the cloud. After you’ve electronically sent the proposal, your clients can sign the document electronically and send it back.
The only disadvantage to this is the cost. But, it is comparable to the other paid templates discussed. You can either go for solo, team or business plans. A free 14-day trial is also available.


Download or sign up for the proposal builder and edit your details.
When you download the whole package, you get Sample Proposal Template, Retainer Proposal Template, SEO Proposal ebook, SEO Proposal Worksheet, and SEO Proposal Guide.
- Know Exactly When Your Proposal Gets Viewed if sent through the platform.
Send it via email and get instant approvals with electronic signatures using their builder.


Cover page
Goals and Objectives
Delivering Results Launch a campaign to bring in a stream of new visitors to your site
Build a framework to sustain a long-term increase in website traffic
Optimize your SEO campaign to convert your new traffic into customers


A Thorough Audit and Analysis of client_name’s Current SEO Techniques
Launch an SEO Campaign
Comprehensive SEO Campaign Management and NEXEA Optimization


Assessment of current SEO
Development of SEO campaign
Launch of SEO campaign
Ongoing campaign management and improvement

Sustained Website Traffic Growth Solution

Your_company brings you more traffic and helps convert it into sales
Your_company uses only proven SEO strategies to make your increase in traffic last
Your_company gives you personal attention at a great price


Audit and Analysis of SEO Techniques
SEO Campaign Development
SEO Campaign Launch
SEO Campaign Management and Optimization

Click here to view the Bidsketch’s SEO Proposal Template Back to Top

#5 - Proposify SEO Proposal Template


Proposify is a paid proposal template service. They offer a unique set of features. Instead of offering a specific number of proposal templates per month, you can manage 5 active proposals at a time with their basic or ‘tall’ plan. There is a "grande" plan that allows up to 25 proposals, along with a couple of other plans with added features.


Proposify’s SEO templates help you pitch SEO services by educating clients on the importance of on-page ranking, content creation, and other SEO strategies.
The template is completely customizable. Edit any of the fields, add your images and choose a color theme to match your existing brand styles.
Of course, you can create more than just SEO proposals. You can create documents for marketing, AdWords proposals, accounting proposals, and more.
There are no drawbacks to using Proposify. You get access to a variety of high-converting templates for all your document needs, including SEO proposals.
In the end, Proposify is one of the most affordable options, given the number of documents you can create. For a small SEO agency, this should meet your needs and boost your conversions.


Choose your template and Customize it
Test and send it through their platform
Get signed up and start your project

Cover Page
Overview and Goals A Letter to client

Site Performance


Content
Information Architecture
Keyword Cannibalism
Duplicate Content
HTML Markup
Outlinks


Getting the lay of the land?
Auditing Accessibility
Indexability
On-page ranking factors
Off-page ranking factors
Competitive Analysis


Services and Payment
Ownership, Rights, Proprietary Information, Publicity
Warranty
Termination
Relationship of the Parties
Assignment
Notice
Miscellaneous

Services
Term
Fees
Expense reimbursement

SERVICES & FEES

Click here to view the Profosify’s SEO Proposal Template Back to Top

#6 - Mondovo’s SEO Proposal Template


This is a shameless plug. But here it is. If you want to make an offer your client can’t refuse then here it is.


This is our native Proposal and has been tried and tested with our clients. So far we have an 80% direct conversions on this proposal.
The only proposal that includes data and insights inside the proposal to convince the client with the help of Mondovo Toolset.
Simple and easy instructions on every section of the proposal are provided with suggestions and techniques that you can use. Even if you don’t use this template, you can gain valuable insight into what it takes to craft a successful proposal.
If you don’t want to spend money on a paid service, Nexea this is a great way to start creating your own proposals.
This proposal is re-crafted by taking the best points of all the working proposal and also by including the data and NEXEA insights from the SEO tool which is very convincing to grab any deal you want.


Download the Template and follow the simple instructions in it.
Create an account with Mondovo to run the reports you require for the proposal and add insights about your client and their competitors inside the template.
Send it over email and win all your deals.


Cover Page
Executive Summary
Business Challenges
SEO Challenges
Baseline Metrics Client Site vs. Top 2 Competitors

Top 10 Target Terms Ranking vs. Competitors Ranking Position

SEO Calculator

Direct Screen Shot of the Client’s Website Audit Report with suggestions

Summary Screenshot of current backlink status

Click here to view the Mondovo’s SEO Proposal Template Back to Top

#7 - Glendemands SEO Proposal Template


This template is similar to that of Mondovo, minus the screenshots and usage of the Mondovo tool in it.


The Glendemands SEO proposal template walks you through the process of creating an exceptional SEO proposal.
The author does a great job of explaining all the components that go into a quality proposal, including an executive summary, competitor analysis, and an explanation of standard SEO services.
The template is available as a downloadable Word document. So, you will need to edit the document on your computer.
Again, if you just need one proposal, this is a good way to get started. Make sure that you read the entire blog post, as the author doles out important suggestions, and covers some of the main points that you’ll want to include in your proposal.
If you just want a template that you can quickly edit and email to your potential clients, then this could be it.


Download and edit the document file
Read the instruction in the blog post on how to use the template
Email your prospects and win the deal.


Cover Page
EXECUTIVE SUMMARY
Business Challenges
SEO Challenges
Baseline Metrics Avg. Visits per Month:
Avg. Organic Search Visits per Month:
Alexa Traffic Rank:
Google PageRank:
Domain Authority:
Avg. Conversions per Month:
Avg. Conversions from Organic Search Visits per Month:
Avg. Site Revenue per Month:
Avg. Revenue from Organic Search per Month:
Current Keyword Rankings

ROI Calculator

Rankings
Visits
Conversions
Retention

The Inbound Marketing Model

Title tag audit
Meta description audit
Anchor text audit
Internal linking audit
Duplicate content audit
Weak/thin content page audit
Crawl error audit
Sitemap check
Robots.txt validation
Schema implementation
Link profile analysis

Keyword mapping
Content Brainstorming Sessions
Editorial Calendar Creation
Content Expansion

Fix Technical Issues
Start a Blog
Build Up the Link Profile
Capitalize on Video, Audio, and Slideshows
SEO Process
Technical SEO Audit
Online Branding Enhancement
Content Development
Content Promotion
Collaborations

Task Timeline

Click here to view the Glendemands’s SEO Proposal Template Back to Top

#8 - Smart Insights SEO Proposal Template

The Smart Insights SEO proposal template is actually part of a complete SEO toolkit. This is a complete solution for planning, managing, and optimizing all of your marketing campaigns - including the proposals that you send out to your clients.


So, in order to use the template, you’ll need to purchase the toolkit. You can get instant access by paying for a membership. There is a basic membership and an enterprise membership.
Once you sign up, you can access the template, along with all the free resources that are provided to members. These resources help you create better proposals, while also providing suggestions to improve other areas of your business.
Smart Insights knows that you’ll enjoy the toolkit. They back this with a 30-day money back guarantee. If you’re not happy with the results, they will refund you the cost of the toolkit.

What you can do with Smart Insights SEO Toolkit

Sign-up to access the entire SEO Toolkit which includes, Successful SEO guide
SEO Strategy audit
SEO - 7 seven steps to success video training
Managing SEO checklist
Successful SEO guide
SEO proposal template
SEO Strategy audit
SEO gap analysis spreadsheet
SEO how-to tutorials

Cover Page
Introduction
Understanding your needs Business goals
Existing resource and process

Market
Background to SEO activity
Business proposition and brand engagement using content
Your requirements


On -page optimization analysis (for country sites and network sites)
SEO resourcing and process analysis
Reviews and recommendations
Deliverables

Fees
Exclusions

SE0 activities, deliverables and review process
Team members
Confidentiality
Our requirements from you

Contact details and next steps
Further examples of SE0 proposals

Click here to view the Smart Insights’s SEO Proposal Template Back to Top

#9 - SEO Monitor SEO Proposal Template

The best looking PPT presentation to submit your proposal.


Easy to download as a PPT file, edit it directly using SEO Monitor tool info.
The template includes tactics that are known to work. They have been used by SEO agencies to boost conversions. It also includes tips to help you stand out from other SEO agencies and freelancers.
There is no membership or monthly fee. You can simply download the document and then begin editing.
If you believe that a good looking PPT proposal will win you a deal then this is the one to choose.


Download the PPT Template and follow the instructions in it
Create an account with SEOmonitor and add insights from there inside the template
Send it over email and win all your deals


Cover Page
Keyword Research & Opportunity
Opportunity for growth
Competition
Competition Analysis for the targeted group
The differentiator: The client’s non-brand organic traffic performance
Traffic & Visibility Forecast
How we plan to achieve the goal On-Page SEO
Off-Page SEO
Content Marketing
Native Advertising
Topic Research
Content Creation & Outreach
Measure Content & SEO Performance
Weekly & Monthly Reporting

Click here to view the SEO Monitors’s SEO Proposal Template Back to Top

#10 - Portent Sample SEO Proposal Template


This isn’t an SEO proposal template per se but an instructive blog that you can use to craft your proposal.


Crafted in the form of a witty blog post for you to read, copy the format and paste your own content. Can be used in an email body directly.
If you’re new to creating proposals, this may not be your best solution. The author doesn’t provide a lot of background on what to include and there are no design elements.
So, why would you use the Portent template? If you want a simple outline for an email blast to send to your mailing list, this is a good option. You can easily make a short, concise proposal to help attract the attention of potential clients.

What you can do with this Template

Edit the proposal and send it over email directly.

This Proposal Includes the following details

Basic Introduction
Headline, underlining important unique coolness of your company
Headline, underlining important unique coolness of your ‘Sekrit’ SEO Technique
Testimonials from friends
Guarantee, but of absolutely nothing (Didn’t I say the blog’s witty?)
Pricing, with benefits
Promise that you’ll never call them back (Here I’m saying it again, the blog’s witty)
Signature

Click here to view the Portent’s Sample SEO Proposal Template Back to Top

That covers the top 10 SEO proposals/Sales Pitch Decks you can use to convert your leads. These templates are used on a regular basis by successful SEO agencies. And now, you can use them too.


However, if you want to build a custom proposal from scratch then below is a compilation of all the items that the all proposals above include. You may include all or some of these sections to make your version of a killer SEO proposal.

Go ahead and create the most powerful SEO Proposal ever created.

Content that you could use for your ultimate SEO Proposal goes here.

Cover Page

Overview and Goals A Letter to client


What You Need to Know About SEO Auditing Your Website
Crawling and Indexing
Ranking
Accelerated Mobile Performance and Mobile Optimization

Business Challenges

SEO Challenges

Baseline Metrics Client Website vs. Top 2 Competitors

Current Keyword Ranking Top 10 Target Terms Ranking vs. Competitors Ranking Position

Opportunity for growth

Competition Analysis for the targeted group

Our approach Analysis and Strategy

Analytics and Keywords
Your Website’s Accessibility and Indexing
Ranking Factors
Competitive Analysis


PROPOSED SOLUTION Rank in Organic Search
Increase Website Traffic
Increase Website Engagement
Build Domain Equity
Increase Brand Awareness
Increase Leads


Custom Analytics Implementation
Keyword Analysis
SEO Technical Audit + Optimization
Content Optimization / Site Structure
Local Optimization
Link Building
YouTube SEO / Video Marketing
Monthly Reports

Web Analytics Google Analytics
Google Webmaster Tools
Monthly Reporting

Website Design Why Mobile Optimization?
Designed Custom

Paid Search Why Paid Search?
Custom Campaigns, Landing Pages

Organic Search What Ranks a Site?
Technical Audit


- - Title tag audit
Meta description audit
Anchor text audit
Internal linking audit
Duplicate content audit
Weak/thin content page audit
Crawl error audit
Sitemap check
Robots.txt validation
Schema implementation
Link profile analysis


Link Building: What Do We Look For?
Link Building: Authority Guest Posting
Link Building: Quality Guest Posting
Link Building: Outreach
Link Building: Purchasing Links
Link Building: Tier 2 Link Creation


Online Branding Enhancement Content Development Keyword mapping
Content Brainstorming Sessions
Editorial Calendar Creation
Content Expansion

Implementation Timeline

- Proposed Timeline


How Your_company brings you more traffic and helps convert it into sales
How Your_company uses only proven SEO strategies to make your increase in traffic last
How Your_company gives you personal attention at a great price

The differentiator

Case Study
Testimonials

Pricing Estimates

- SERVICES & FEES Services
Term
Fees
Expense reimbursement


Statement of Work & Contract Services and Payment
Ownership; Rights; Proprietary Information; Publicity
Warranty
Termination
Relationship of the Parties
Assignment
Notice
Miscellaneous

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